Euro 2008: The BBC Intro

Usually when a gigantic football event takes place, the BBC are always at hand to come up with a phenomenal intro title sequence. Now that England have failed to qualify, it seems as if things are different.
Here is the BBC's intro to this years European championships.



I have to be honest and say I just don't like it. Can't the beeb come up with something a little less parochial? The music is a cliche and there is no sort of build up. This comical approach lacks the passion of past intros and just makes it seem like a further excuse to ignore the Euro now that the homelands didn't make the cut. If this all seems a little harsh then I'll remind you of just the adverts of the last euro, 4 years ago....